on Kindle: Streamline Moderne (Style Primer Series)

Streamline Moderne guidebook by Rosalie Stafford on Kindle (Style Primer Series)
Streamline Moderne sprang from the Great Depression. People were strapped for cash and manufacturers struggled to hold onto their market share. Outstanding design appeared to hold the answer: thus industrial design was born. Futuristically aerodynamic consumer items such as toasters, sofas, radios, and automobiles sold like hotcakes, and architects quickly appropriated the new style, Streamline Moderne.


The exciting new architectural style, which took design elements from automobiles, ocean liners, trains, planes, and even zeppelins, was suddenly de rigueur for filling stations, auto dealerships, bus depots, motels, and cocktail lounges – remember, Prohibition ended in 1933 – but it was never very popular for residential buildings. For every ten thousand commercial structures which were built during the heyday of Streamline Moderne, only one or two residential structures were built. People tend to be conservative when it comes to home-sweet-home.


Only a few Streamline Moderne houses were ever built, and few of those remain today, nestled in odd pockets. San Diego has only half-a-dozen Streamline Moderne houses, while its suburb to the south, National City, happens to have three times that many.


This copiously illustrated handbook (more than 80 photographs), the first in the Style Primer Series for prentice historic preservationists, recounts the history of Streamline Moderne and its relationship to industrial design; details how to identify Streamline Moderne structures; explains how to conduct an architectural survey; and describes how to nominate a building to the National Historic Register. It includes a survey of Streamline Moderne houses in National City. It also includes discussions of the various aspects of the expressed style and links to well-written National Historic Register Nominations to use as models.

  Author Rosalie Stafford holds a BA in Art & Architectural History and has post-graduate training in historic preservation. She taught research writing, visual analysis, architectural history, and interior design history at various art schools and colleges in the San Diego area for a quarter-century before retiring to a historic house in Arizona, where she now breeds Flamepoint Siamese.